I'm listening to Seth Godin's book, "The Purple Cow" and I can't help but wonder... how do we find one? Seth describes it this way... a purple cow describes something phenomenal, something …
Listening Marketing: Develop a Compelling Story
I have been listening to a fascinating audio book entitled "All marketers are liars" by Seth Godin. In his book, Seth talks about a new concept in marketing: Developing stories to market to groups of …
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