In our earlier posts this week, we talked about creating a Motivational Speech and building a business around it. One of the keys has been to narrowly focus your niche to reach a specific group of people. Once you do this you’ll need to create resources to reach out to them. Since you may only be speaking to this group once or presenting and doing a follow up training, your resources will work better if they are custom designed for your group’s specific needs.
As a speaker, you may have business cards, letterhead, and possibly a one-sheet, created with your name and business entity on them. Since these materials are relatively generic, you can order a large quantity at a time. But when you want to focus on a smaller group, say a 100 people at a conference, it becomes impractical to order from many traditional printers or publishing houses that have a minimum order of 500 or a 1,000 pieces.
So how can you effectively create materials without spending a fortune?
That is the question that many speakers ask. Since you want to look professional, you’ll want to use quality products that make you look good, and offer a benefit to your listeners.
Here are three things you can order for your speaking business, that are generic enough to order in quantity, but offer a custom look and feel that can get you repeat business. The following are three of the most popular promotional items that you might want to consider…
Cool Sunglasses. For as little as 65 cents, you can put your custom logo on neon rubberized sunglasses and give your whole audience a custom look. This is a great way to liven up a meeting, and the glasses come in eight different colors, so your audience can individualize their looks or you can match your branding color.
Coffee Mug: The old standby ceramic coffee mug with your custom logo will keep your name in front of your listeners, long after your presentation. For as little as 75 cents, you can create a billboard right on your loyal followers desk. Not only do they see it, but their friends and co-workers do too. Be creative with your logo and sayings for added emphasis.
Tote Bag: How about creating a walking billboard for your speaking business with this inexpensive tote bag for all of your printed materials. For as little as 75 cents, your logo will be a bright reminder to all of your guests of your presentation. Be bright and bold on this one. Use a tagline or logo to reinforce your message.
While these three things just touch the surface of the thousands of promotional items on the market, you can get an idea how to leave a lasting impression of your speech or presentation, long after your event. If you have a key phrase or saying during your speech, why not promote it on a free gift that your audience members take with them.
Question: What promotional items would work best for your speaking business?