The eye doctor finished up with my eye test and reached into his drawer and pulled out a full color brochure. As he handed it to me he said in his full doctor turned salesman voice… You are a good candidate for monovision lasik surgery. “Hmmm” I thought, I had wondered about lasik surgery before. Would it be a solution for me now that I am over 40? Could I finally get rid of the glasses? Dr. Scott grabbed a pad and wrote down a date and time. “If you’re interested, we’re having a Lasik seminar on the 23rd”, he said with a smile. I nodded and put the note in my pocket.
I figured I would give it a go and made an appoinment for the seminar. When the 23rd came around I joined 6 other people in a very informative meeting. Dr. Scott had a large cutaway of a complete eye. He showed us the different parts and explained how the different elements of the eye work. He showed us how lasik changes the focal length of the eye and explained the whole procedure. It didn’t sound too bad. Then he had the Lasik lady give us the pricing news. It seemed real expensive for such a short operation.
When I got home that night I went online and did some price comparisons. I looked at a lot of lasik sites and read about numerous procedures. There was custom lasik and no-blade all laser lasik. The idea of getting rid of the blade seemed appealing to me. I looked at prices and read the ads. I quickly realized one thing… this is a competitive and money making business. The words “all laser lasik and custom lasik sounded very interesting.” I spent hours researching the subject and I think I may have the surgery done in the near future.
As I was perusing the web today I noticed that Marketing guru Seth Godin had a very interesting post on his blog about how long visitors stay at your website.
He states…
Fact: about half the visitors to your website leave after less than five seconds.
Fact: the percentage that spend less than that on your ad or your packaging is even greater.
Two choices:
1. grab the quickie browsers FAST and turn them into interested prospects (somehow) or2. ignore them and realize that you only get a chance to talk to the people who are going to stay for more than five seconds anyway. The rest of the population is ignoring you… don’t let them distract you from your real mission, which is to amplify interest, not create it.
If you can do the first, more power to you. Please let the rest of us know what you come up with.
I decided to take Seth’s 5 second challenge and came up with some possible solutions.
Since I just finished up researching Lasik Eye Surgery I figured I would think back to what caught my eye as I was surfing numerous lasik sites. There are numerous competitors in this field and they all want us to explore their websites and see what they have to offer. How do they grab our attention in the 5 seconds that we spend looking at the average site?
They can have large H1 text on their page
Lasik Eye Surgery
They can modify the text to appeal to our pricing concerns…
Affordable Lasik Eye Surgery
They can modify the text to appeal to our time concerns…
One Day Affordable Lasik Eye Surgery
They can add a picture for added effect.
They can even simplify the message and take out the scary word Surgery
They can even create a Flash movie such as the one in the top right corner of this blog that will utilize all of the techniques above.
Will any of these grab a visitor’s attention in 5 seconds?
Did any of these grab your attention?
Did any pass the 5 second test?
I have to say the pictures grabbed my attention… and the “affordable” price drew me in
What about you?