Visit any store in your local mall, hire someone to perform a job around your house, or visit the newest website and you'll capture it. You'll come away from each experience with something very profound. It's a few words compiled into a short sentence. It will affect your future and it may have profound implications for your friends, family, and even the person you meet on the …
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SPARK: The Routine Path
When you walk into Starbucks you quickly fall into a well planned routine. You wind your way through curved aisles, filled with shelves of enticing products. Suddenly the path widens and you face the front counter and a myriad of treats and other delicious calories. The lighting is powerful and enticing, leading your eyes to the muffins, croissants, and scones. The routine …
SPARK: A Unique Atmosphere
The walls were a rich yellow color contrasted by large matted picture frames. The halogen lighting illuminated richly colored paintings. Soft smooth jazz played in the background. The aroma of a rich tapestry of flavors flowed through the air. This was no ordinary restaurant. A friendly smile greeted us as we sat down at a simple but unique black table with freshly starched …
SPARK: Product Excellence
What makes a great product? What causes us to shell out our hard earned money to buy that new widget or sign up for that wonderful new service? Three things come quickly to mind. Innovation, Value, and Excellence. All three of these constantly drive my buying decisions and I suspect they influence yours too.We all love that new car with the latest innovations and are driven to …
SPARK: Telling Your Story
Your business is like a blank canvas to your prospective customers. They want to know what you are about, where you came from, and where you are taking them. It is critical that you tell your customers an authentic and compelling story. Having a great product or service isn't enough anymore. Your competitors have great facts and figures. They may have better prices, a better …