A few weeks ago, a friend of mine from Toastmasters invited me to a local small business group mixer. The meeting was to be held at a small wine bar in town, and would be a great way to meet fellow …
Find The Pain
In content marketing it's a good idea to consider your customer's stated needs when creating a campaign. You may decide things like color, size and shape, and how your product works. However, by just …
Designing the Best Fortune Cookie for You
I just finished a fascinating book by Bernadette Jiwa, entitled the Fortune Cookie Principle. In this powerful little tome, the author suggests that in marketing, "It's not how good you are. It's how …
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Be an Authority, Not an Expert
Over the past few weeks, the kind folks over at Copyblogger were running an essay contest. The rules were simple, in 250 words or less you needed to answer this simple question: Why is Online …
Build Your Business Presence With In-Depth Articles
The business climate today has become so competitive that it’s truly hard to differentiate yourself from the herd. Everyone is using the web and social media to reach out to potential customers-- your …
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The Five R’s
I attended a direct marketing seminar yesterday hosted by the Modern Postcard Company in Carlsbad, CA. During the presentation one of the speakers listed out a marketing mantra that really resonated …