The Five R’s

I attended a direct marketing seminar yesterday hosted by the Modern Postcard Company in Carlsbad, CA. During the presentation one of the speakers listed out a marketing mantra that really resonated with me. Here it is…

The Five R’s

  • You can’t have ROI if there is no revenue
  • You can’t have revenue if there is no response
  • You won’t have response if they don’t read the piece
  • The won’t read the piece if it is not relevant

relevant message

So here is the big question…

Is your Message Relevant?

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