I attended a direct marketing seminar yesterday hosted by the Modern Postcard Company in Carlsbad, CA. During the presentation one of the speakers listed out a marketing mantra that really resonated with me. Here it is…
The Five R’s
- You can’t have ROI if there is no revenue
- You can’t have revenue if there is no response
- You won’t have response if they don’t read the piece
- The won’t read the piece if it is not relevant
So here is the big question…
Is your Message Relevant?