I am a big fan of "Customer Evangelism," the word of mouth framework for developing customers that tell others about your company or service. Ben McConnell and Jackie Huba have developed a great blog, written a book and published a manifesto about the subject. The idea is... When customers are truly thrilled about their experience with your product or service, they …
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We Still Love Paper
In a world that is supposed to be heading to a paperless utopia, we still use paper for a lot of things. I notice at work that we are adding newer and faster printers all the time. Printers that hold thousands of sheets of paper and print over 25 pages per minute. Reams and reams of paper with toner on them end up in recycling bins everyday.The interesting thing is that the …
Instant Garage Sale
It's Saturday morning and you try to put away that new gizmo that you picked up on Friday night at Costco. You open the closet and try to find a place for it. You stuff it here and there but finally realize there is no room for it. If you put it in the closet you can't close the door... time for action. You have no time to sort and carefully lay out items... you need something …
Five Minute Flowchart
Years ago I had a job where I used the program Visio to create flowcharts. The program was in its early stages but the power of organization was wonderful. I could move the shapes anywhere I wanted and I could easily see the workflow that I was after. The nice thing was the ability to quickly move things around.That is the power of the, "Five Minute Flowchart." Print a half …
Five Minute Motivators
Words are powerful. Words mean things. Just seeing a certain word can be a motivating experience. That is the idea behind, "Five Minute Motivators." Power words on a card that you can take anywhere, put anywhere, motivate anywhere. You print these power words double sided on standard Avery business cards. Break them apart and clip them together. Slip them in your pocket or …