I'm listening to Seth Godin's book, "The Purple Cow" and I can't help but wonder... how do we find one? Seth describes it this way... a purple cow describes something phenomenal, something …
Listen to Your Audience: Beyond Bullet Points
When was the last time you sat through a meeting with Powerpoint slides? If it was like most meetings the presenter had numerous slides with lots of bullet points. As each slide comes up the presenter …
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Listening Marketing: Develop a Compelling Story
I have been listening to a fascinating audio book entitled "All marketers are liars" by Seth Godin. In his book, Seth talks about a new concept in marketing: Developing stories to market to groups of …
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The 7 Habits and GTD
Rosa Say had a great post on her Talking Story blog about Stephen Covey's "7 Habits of Effective People" and David Allen's "Getting Things Done". She illustrates how the seven habits helped become …
Pavlina’s Tipping Point Explored
Doing a little research in Malcom Gladwell's book the Tipping Point, I think we can try to pinpoint why Steve Pavlina's Article "How to be an early riser" became an ideavirus and tipped (see my …
Pavlina Success
An amazing thing happened on Steve Pavlina's blog last week. One of his posts reached a tipping point. The article entitled "How to become an early riser" went ballistic. This ideavirus spread like …