In preparation for creating our Facebook fan page, I spent the weekend taking a look at some of the fan pages of our Social Media Mentors. Here are a few screen shots and what makes them so cool.
Anne Jackson: Her page is a basic fan page with the addition of a book page, along with events and photos. Anne uses her book page to alert her followers about her upcoming book and gives them simple pre-order links. This will help her have a great book roll-out.
********************
Mari Smith: Her fan page includes a custom welcome screen to greet new visitors along with a custom named tag to give her fans information about an upcoming event. She has written her copy with a sense of urgency to make sure her followers take action now.
********************
Michael Hyatt: His Twitter followers number over 70,000 and he uses his Facebook fan page as a clever way to have people be able to leave meaningful comments. In Twitter, replies and comments are very hard to follow unless you use a Twitter tracking program like Hootsuite. Having his tweets automatically added to his Facebook page, allows his fans to leave extensive comments and feedback. It’s also a great way to link off to his popular blog. It’s the best of both worlds.
********************
As you can see from the examples above, a simple Facebook fan page can help you promote a book or product, let fans know of upcoming event, and tie in with your other social media feeds to allow more extensive commenting. We’ll use some of these ideas on our own Facebook page in the next few days.
Question: How are you using a Facebook page to interface with your followers?
