Marketing Archives - Fire Up Today

Creating a Mini One-Sheet

A few weeks ago, a friend of mine from Toastmasters invited me to a local small business group mixer. The […]

In content marketing it’s a good idea to consider your customer’s stated needs when creating a campaign. You may decide

I just finished a fascinating book by Bernadette Jiwa, entitled the Fortune Cookie Principle. In this powerful little tome, the author

Over the past few weeks, the kind folks over at Copyblogger were running an essay contest. The rules were simple, in

The business climate today has become so competitive that it’s truly hard to differentiate yourself from the herd. Everyone is

I attended a direct marketing seminar yesterday hosted by the Modern Postcard Company in Carlsbad, CA. During the presentation one

I went to the Fashion Valley Mall in Mission Valley (San Diego) yesterday to go to the new Microsoft Store

I can honestly say that nothing endears me to a blog or website like a great headline. You can have

Over the last month, I’ve been privileged to be a part of Michael Hyatt’s launch team for his new book,