When people walk in to your place of business, do they know what to do? When web users land on your web page, do they know how to proceed? When people get to your sales page, do they know how to buy …
Creating Your Brand: Backstory
Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know …
What Makes a Great Brand?
I love the art and science of branding. Whether it’s designing a new logo or coming up with a new tag-line, branding can be fun. Yet in all the marketing hoopla, what makes a great brand? What makes …
A New Tool In Klout For Business Success
If you are in business, you know how important connections are. They are the lifeblood of your operation. You need suppliers, B to B helpers, and most of all you need customers. You can spend weeks or …
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How To Find Interesting People To Follow On Twitter Using Klout
Klout is a popular online tool that shows you your combined social media score and can help you find influential people to follow. The main interface screen looks like the picture below. It contains …
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Adding Keynote to Your Video Presentation
In my first experiment creating a motivational video presentation, I decided to start with the basics. I stood in front of a white wall and shot a video of myself. In my first attempt, I stood next to …
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