Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know who you are and what makes you tick.
If you are a writer, speaker, or online blogger, we want to know your story. Your personal brand is important. Your about page or bio is very important. So is your picture. We want to put a face to the words.
In the world of professional brands, a few brands really shine when it comes to a great backstory and company history. McDonalds has a great history section on their website.
Not only do they highlight their history but they highlight the values of their founder, Ray Kroc. You instantly know what their values and focus are.
A picture of one of the original signs brings back memories from times gone by
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When it comes to personal branding, there are some great about pages to check out.
Smashing magazine has a great post about designing an effective “About Page.”
Michael Hyatt suggests Ten Ways to Improve Your About Page
Chris Brogan offers a free E-Book on personal branding.
Overall, letting others know your story is crucial in developing your brand.
Question: What is your story?