Creating Your Brand: Backstory

Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know who you are and what makes you tick.

If you are a writer, speaker, or online blogger, we want to know your story. Your personal brand is important. Your about page or bio is very important. So is your picture. We want to put a face to the words.

In the world of professional brands, a few brands really shine when it comes to a great backstory and company history. McDonalds has a great history section on their website.

mcdonalds-story

Not only do they highlight their history but they highlight the values of their founder, Ray Kroc. You instantly know what their values and focus are.

ray-kroc-story

A picture of one of the original signs brings back memories from times gone by

remember-when

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When it comes to personal branding, there are some great about pages to check out.

Smashing magazine has a great post about designing an effective “About Page.”

Michael Hyatt suggests Ten Ways to Improve Your About Page

Chris Brogan offers a free E-Book on personal branding.

Overall, letting others know your story is crucial in developing your brand.

Question: What is your story?

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