Have you ever wanted to do what you are truly passionate about, build a business around it and make a good living doing it? That seems to be the outlook of many people in the new economy. If this is …
Creating Your Brand: Backstory
Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know …
What Makes a Great Brand?
I love the art and science of branding. Whether it’s designing a new logo or coming up with a new tag-line, branding can be fun. Yet in all the marketing hoopla, what makes a great brand? What makes …
Low Cost Marketing Tools in Just Minutes
If you are in business or building a platform to promote yourself, you’ve probably had the need for effective marketing materials. Business cards, letterhead, reply cards, one sheets, and promotional …
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Navigating The Marketplace
In my last post I talked about climbing a rushing waterfall in Ocho Rios, Jamaica while on the Re:create cruise. While this climb seemed impossible at first, it became easier with each level attained. …
What Happened to Barnes & Noble?
I went in to my local Barnes & Noble the other day and found that things had changed considerably. The first thing I noticed when I walked in the front door was a huge display for their Nook book …