I was brainstorming some ideas the other day for an upcoming ebook on goal setting and was trying to come up with words that expressed the difference between standard goal setting and setting goals that are truly life-changing.
After trying many different word combinations, two words remained on my paper. Evolutionary versus Revolutionary. Evolutionary being the small incremental changes that many goal setting programs expound. Set a goal, and when you meet it, bump it up another 5%.
Many sales goals are set this way. Set a quota for the salesperson and then incrementally increase it month after month. When I was in sales years ago, I faced this dilemma on a monthly basis. It worked OK until you didn’t hit it one month. Then it was almost like a noose around your neck. The excuses came and the quota became a demotivator.
Revolutionary goals are a different animal. Instead of a small change, the goal takes things to a new level. The whole process is reviewed, ideas brainstormed, and a new approach taken. The status quo is thrown out and a new process brought in. Goals like this can be scary, and the risk can be high, but the payoff can be profound.
In my life, I have experienced both types of goals. Evolutionary goals at best result in small consistent improvements. But unless the approach is modified over time, the results soon flatline. Revolutionary goals, on the other hand, can have an exponential effect.
Evolutionary Versus Revolutionary In The Real World
To give you a real-world example, let’s take an example from the PC world. Microsoft vs. Apple. [Read more…] about The Difference Between Evolutionary and Revolutionary